Soft Power
I have been thinking more about Post-American World.
It turns out that there was something a little deeper there for me to grok; the importance of Soft Power.
This has always been applicable to nation-states, but I have been thinking about it in context of professional team interactions.
It is an interesting to reflect on the different styles of interaction between different teams, especially at a large corporation like Microsoft.
Zakaria’s book has started to help me see the utility of soft power in a different light.
This puts it firmly in the “fair trade” category.